

Imagine TV has not performed and grown as per expectations. Imagine Showbiz was sold in January 2011 to Reliance Broadcast Network. The 'NDTV' brand was dropped and the channels were relabelled Imagine TV, Lumiere Movies and Imagine Showbiz.

The three channels will be under Turner General Entertainment Networks, a holding company that will infuse fresh capital to fund the network's growth. ran NDTV Imagine, NDTV Lumiere and NDTV Imagine Showbiz television channels and film production transfer of shares, amounting to 85.68% of NDTV Imagine Ltd, by NDTV Networks Plc to Turner Asia Pacific Ventures. NDTV's 76 percent stake in NDTV Imagine would be given to Turner for $67 million, and the Time Warner company would acquire fresh equity worth $50 million to get 92% control. On 8 December 2009, it was announced that Turner Asia Pacific Ventures (a wholly owned subsidiary of Turner Broadcasting System) had acquired a 92% stake in NDTV Imagine Ltd. In December 2009, online and mobile video service NyooTV agreed a deal with NDTV Imagine to distribute ongoing and past TV shows on the platform. The channel was originally launched by NDTV in partnership with NBCUniversal but NBCUniversal left the partnership in October 2009. Imagine TV tied up with Karan Johar, the creative consultant and ambassador of the Imagine TV brand.

The channel was launched in India on 21 January 2008 as NDTV Imagine. The channel was established by NDTV Group under the stewardship of former STAR India CEO Sameer Nair. The channel was known for shows like Ramayan (2008), Chandragupta Maurya, Swayamvar, Meethi Chhori No 1, Jyoti, Do Hanson Ka Jodaa, Pati Patni Aur Woh, Junoon, Pardes Mein Mila Koi Apna, , Haar Jeet, Seeta Aur Geeta, Jasuben Jayantilaal Joshi Ki Joint Family, Knights & Angels, Oye! It's Friday!, Nachle Ve with Saroj Khan, Rehna Hai Teri Palkon Ki Chhaon Mein, Angrezi Mein Kehte Hain, Rakt Sambandh, Main Teri Parchhain Hoon, Dil Jeetegi Desi Girl, Gunahon Ka Devta, Sawaare Sabke Sapne Preeto, Shaadi 3 Crore Ki, Radhaa Ki Betiyaan Kuch Kar Dikhayengi, Mata Ki Chowki, Meera and Looteri Dulhan. Imagine TV was a popular Hindi general entertainment channel,owned by Turner Broadcasting System based in New Delhi. NDTV Imagine (21 January 2008 – 7 March 2010) Imagine TV (7 March 2010-) For other uses, see Imagine (disambiguation).
